Digital Signage & Interactive Displays

Digital Signage & Interactive Displays

Interactive display technology can help you make a lasting impression while capturing critical information from users at trade shows, events, showrooms and more. Our ADAPT inTouch Interactive Technology platform, powered by T1Visions, crosses iPad, kiosk, table and wall applications.

Projected interactive graphics are an attention-getting way to draw people into your display space at your next trade show. And ExpoGoods inTouch interactive touch screens are amazing! They are custom-programmed and branded to provide your prospects with useful product information, interface with the web, and immediately generate leads for your sales staff. Find out how interactive technology can take your display to the next level. All of ExpoGoods technology allows you to reduce your literature and provides metrics after the show.

Digital Signs are used in way-finding, place-making, exhibitions, public installations, marketing and outdoor advertising. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc. Digital signage displays use content management systems and digital media distribution systems which can either be run from personal computers.

Since digital signage content may be frequently and easily updated, and also because of the interactive abilities available through the accompanying employment of real-world interfaces such as embedded touch screens, movement detection and image capture devices which enable these forms of signage to understand who and how users are interacting with them, they are gaining acceptance as an alternative to static signage.
One specific use of digital signage is for out-of-home advertising in which video content, advertisements, and messages are displayed on digital signs with the goal of delivering targeted messages, to specific locations and consumers, at specific times. This is often called "digital out of home" or abbreviated as DOOH.

Digital signs rely on a variety of hardware to deliver the content. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server. Sometimes two or more of these components are present in a single device but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network. One content management server may support multiple media players and one media player may support multiple screens. Stand-alone digital sign devices combine all three functions in one device and no network connection is needed. Digital signage media players run on a variety of operating systems including Windows, Linux, Android and IOS.

2D and 3D displays

Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). New technologies for digital sign are currently being developed, such as three-dimensional (3D) screens, with or without 3D glasses, 'holographic displays', water screens and fog screens.

The first 3D flat screens that do not need glasses (auto-stereoscopy) were introduced in 2010 by Sharp, and in 2011 by Toshiba. Due to cost issues, many of these newer technologies have as yet only been employed for smaller "one-off" installations, rather than for large displays or networks.

Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations. Another price-related benefit that is allowing a larger group of businesses to install digital signs is the increasing availability of newer LCD and plasma display brands in the Trade Show market. Many users have opted to forgo more expensive brand-name displays in favor of more affordable displays from less well-known companies.

Digital audiovisual content is reproduced on TVs and monitor displays of a digital sign network from at least one media player (usually a small computer unit, but DVD players and other types of media sources may also be used). Various hardware and software options exist, providing a range of different ways to schedule and playback content. These range from simple, non-networked portable media players that can output basic JPG slide shows or loops of MPEG-2 video to complex networks consisting of multiple players and servers that offer control over enterprise-wide or campus-wide displays at many venues from a single location. The former are ideal for small groups of displays that can be updated via USB flash drive, SD card or CD-ROM. Another option is the use of D.A.N. (Digital Advertising Network) players that connect directly to the monitor and to the internet, to a WAN (Wide Area Network), or to a LAN (Local Area Network). This allows the end user the ability to manage multiple D.A.N. players from any location. The end user can create new advertising or edit existing advertisements and then upload changes to the D.A.N. via the internet or other networking options. Developments in web services have meant the APIs for some digital sign software now allow for customized content management interfaces through which end-users can manage their content from one location, in a way which suits their requirements. More advanced digital sign software allows content to be automatically created by the media players (computers) and servers on a minute-by-minute basis, combining real-time data, from news, to weather and prices, transport schedules, etc., with av content to produce the most up-to-date content.